A New Dawn

Tom Yonashiro
11 min readFeb 6, 2024

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In the wake of the COVID-19 pandemic, a profound transformation has swept across the global landscape, mirroring the societal upheavals that followed the world wars of the 20th century. Coined by Toshio Okada, a prominent figure in the anime industry and a cultural commentator, the term “White Revolution” heralds a significant shift in societal values.

Moving away from previously accepted norms, this revolution is characterized by a renewed emphasis on political correctness, diversity, and inclusion. It represents a decisive rejection of behaviors and practices considered “dirty” or harmful, advocating instead for a new ethos centered around collective well-being, cleanliness, and beauty.

This comparison with the post-war era highlights the profound impact that global crises can have on societal norms and values. As we navigate the contours of this post-pandemic world, Okada’s concept of the “White Revolution” offers a vision of a society transformed, setting the stage for an in-depth discussion on the reshaping of our societal landscape in the aftermath of such widespread upheaval.

Post-War Societal Changes

The aftermath of the world wars ushered in an era of unprecedented societal transformation. Prior to these global conflicts, practices such as colonization were not widely condemned, and the concept of nation-states was less defined, predominantly recognized within Western countries. Japan, in its quest for modernization and expansion, sought to establish its own colonies by emulating Western models. However, the world wars, with their extensive civilian involvement and the deployment of advanced technologies, revealed the sheer brutality of modern conflict.

In the wake of such devastation, the world witnessed a significant shift in values. The collective shock and the shared grief led to a newfound appreciation for peace, marking perhaps the first time in history that the global community collectively recognized the paramount importance of peaceful coexistence. This realization paved the way for the establishment of the United Nations, a testament to the world’s commitment to preventing future conflicts and fostering international cooperation.

The post-war era saw a gradual dismantling of colonial empires and a surge in the advocacy for human rights, extending beyond the Western nations to include peoples from all corners of the globe. Soldiers, once venerated as heroes, were now seen through a more nuanced lens, with their actions subject to scrutiny and critique. The period also witnessed the rise of the middle class and the spread of mass production, making material comfort accessible to a broader segment of the population.

This era of transformation set the stage for a world more attuned to the values of democracy, human rights, and the intrinsic worth of peace, showcasing the capacity of global events to catalyze profound changes in societal norms and values.

The “White Revolution” in the Post-Pandemic World

Echoing the transformative post-war era, the “White Revolution,” as conceptualized by Toshio Okada in the aftermath of the COVID-19 pandemic, signifies another monumental shift in societal values. This revolution is not about racial connotations but represents a profound change towards embracing cleanliness, political correctness, diversity, and inclusion. It reflects a collective movement away from behaviors and attitudes deemed “dirty” or harmful, such as harassment, discrimination, and environmental disregard, towards a more empathetic and sustainable way of living.

The pandemic, much like the world wars, served as a catalyst for change, exposing vulnerabilities and highlighting the interconnectedness of our global community. It has accelerated the adoption of new values, emphasizing the importance of caring for the vulnerable, the significance of mental health, and the urgency of addressing environmental challenges. These shifts are evident in various aspects of society, from the workplace adopting more inclusive and empathetic leadership styles to broader social movements advocating for rights and recognition of marginalized communities.

The “White Revolution” suggests a reimagining of societal norms, where the pursuit of “beauty” in actions and interactions is valued over outdated practices. This beauty is not superficial but is rooted in actions that promote health, respect, and sustainability. The revolution calls for a reevaluation of what is considered acceptable or commendable, urging a move towards practices that ensure the well-being of individuals, communities, and the planet.

In this new paradigm, the post-pandemic world is envisioned as one where inclusivity, environmental consciousness, and empathy are not just idealized concepts but are integral to the fabric of society. The “White Revolution” presents an opportunity to build on the lessons learned during the pandemic, fostering a world that is kinder, more resilient, and better equipped to face future challenges.

Shifts in Workplace and Social Norms

The post-pandemic era has heralded significant shifts in workplace and social norms, reflective of the broader values espoused by the “White Revolution.” Traditional authoritative management styles, characterized by a top-down approach and high-stress environments, are increasingly being replaced by more inclusive, empathetic, and collaborative leadership models. This change signifies a move away from the “grilling” of employees towards a culture that values mutual respect, mental well-being, and shared objectives.

The transformation in the corporate world is part of a larger societal shift towards recognizing and addressing individual needs and vulnerabilities. Influential movements such as Me Too and Black Lives Matter (BLM) have played pivotal roles in reshaping societal expectations, emphasizing the importance of creating environments free from harassment, discrimination, and unjust practices. These movements have not only highlighted systemic issues but have also driven a cultural shift towards greater accountability and respect in both professional and personal spheres.

Moreover, the pandemic has underscored the importance of work-life balance, leading to a reevaluation of traditional work models. The rise of remote work, flexible hours, and a greater emphasis on employee well-being reflects an understanding that productivity and employee satisfaction are not mutually exclusive but are interdependent.

These changes in workplace and social norms are indicative of a broader movement towards a society that prioritizes compassion, inclusivity, and the well-being of its members. By fostering environments that support growth, respect, and collaboration, the post-pandemic world is setting new standards for how individuals interact within professional and social contexts, paving the way for a more empathetic and cohesive society.

Embracing Neurodiversity and LGBT+ Rights

In the landscape shaped by the “White Revolution,” the growing acceptance and understanding of neurodiversity and LGBT+ rights stand out as significant markers of societal progress. The recognition of neurodiversity, which includes a range of neurological differences such as autism spectrum disorder, ADHD, dyslexia, and more, reflects a shift towards valuing and embracing the diversity of human minds. This perspective moves away from viewing these differences as deficits, towards understanding them as variations that contribute to the rich tapestry of humanity. Schools, workplaces, and communities are increasingly adopting inclusive practices that accommodate and celebrate neurodiverse individuals, recognizing their unique strengths and contributions.

Similarly, the advancement of LGBT+ rights and acceptance is a testament to the broader societal commitment to diversity and inclusion. The fight for equality, recognition, and protection under the law for LGBT+ individuals has seen significant progress, reflecting a shift in societal norms towards embracing a wide range of sexual orientations and gender identities. This evolution towards inclusivity not only affirms the dignity and worth of LGBT+ individuals but also enriches the social fabric by fostering a culture of acceptance and understanding.

The inclusion of neurodiversity and LGBT+ rights within the framework of the “White Revolution” illustrates a deeper commitment to recognizing and supporting all forms of diversity. It underscores the understanding that a truly inclusive society is one that not only acknowledges but also celebrates the myriad ways in which people differ. In doing so, it champions the idea that everyone, regardless of neurological makeup or gender identity and sexual orientation, should have the opportunity to live authentically and contribute meaningfully to society. This shift towards inclusivity and acceptance is a cornerstone of the post-pandemic world’s vision, embodying the principles of empathy, respect, and unity that define the “White Revolution.”

Environmental Concerns and Sustainability

The “White Revolution” in the post-pandemic world also brings environmental concerns and sustainability to the forefront, aligning with a broader reevaluation of our relationship with the planet. This shift reflects a growing consensus that practices harmful to the environment, once overlooked or accepted as part of progress, are now deemed “dirty” and incompatible with a sustainable future. The pandemic has served as a stark reminder of the fragility of our ecosystems and the urgent need for concerted action to address climate change, preserve biodiversity, and promote sustainable living.

Sustainability initiatives, once peripheral concerns, have become central to discussions about the future of our societies. From individual choices like reducing waste and adopting cleaner energy sources to corporate and governmental policies aimed at minimizing environmental impact, the pursuit of sustainability is being integrated into the fabric of everyday life. This integration signals a recognition that the health of our planet is intrinsically linked to our own well-being and survival.

The emphasis on environmental stewardship within the “White Revolution” framework suggests a shift towards valuing “beauty” in a broader sense — not just aesthetic beauty, but the beauty inherent in actions that preserve and enhance the natural world. This perspective champions the idea that sustainable practices are not just necessary for our survival but are also moral imperatives that reflect our respect for the planet and future generations.

In this new paradigm, being environmentally conscious is seen as a key component of a responsible and ethical society. The post-pandemic world, informed by the lessons of the “White Revolution,” is thus envisioned as one where sustainability is not just an ideal but a foundational principle that guides our actions and choices, ensuring a harmonious and sustainable coexistence with the natural world.

Potential Downsides of Societal Shifts

While the “White Revolution” and the post-pandemic societal shifts promise a more inclusive, compassionate, and sustainable world, they also present potential downsides that warrant careful consideration. One such concern is the rise of hypersensitivity and the possibility of fostering an environment where individuals become overly cautious or anxious about causing offense. This heightened sensitivity can sometimes lead to self-censorship or hinder open and honest dialogue, essential components of a healthy and vibrant society.

Another potential downside is the emergence of what can be termed “selfish anxiety,” where the focus on individual grievances and discomforts becomes so pronounced that it overshadows broader social issues and collective goals. While it’s crucial to acknowledge and address personal experiences of injustice or harm, there’s a risk that an excessive inward focus can lead to fragmentation and detract from the communal spirit needed to tackle shared challenges.

Additionally, the emphasis on protecting and accommodating vulnerabilities, while fundamentally positive, may inadvertently encourage a culture of dependency or entitlement. Compassion and support should empower individuals to grow and overcome obstacles, rather than fostering a perpetual sense of vulnerability.

These potential downsides highlight the need for balance in the post-pandemic world. As society navigates the adoption of new values and norms, it’s essential to foster an environment that encourages resilience, open dialogue, and a sense of collective responsibility. Ensuring that the pursuit of inclusivity and compassion does not come at the expense of robust discourse and individual growth will be key to realizing the full potential of the societal shifts heralded by the “White Revolution.”

Critiques and Challenges: SJWs and Mean Green Meme

The transformative shifts in societal values, while largely positive, have not been without their critiques and challenges. Terms like “social justice warriors” (SJWs) and the “mean green meme,” as described in Spiral Dynamics, have emerged to capture the perceived excesses and counterproductive aspects of these changes. SJWs are often characterized by their fervent advocacy for social justice issues, but critics argue that they can sometimes adopt approaches that are overly aggressive, intolerant of differing viewpoints, and prone to amplifying divisions rather than fostering understanding.

The “mean green meme” concept from Spiral Dynamics further elaborates on this criticism within the context of evolving human consciousness. While the green meme represents values of empathy, community, and ecological sensitivity, its “mean” variant is seen when these values are pursued with rigidity and self-righteousness, leading to divisiveness and an inability to engage constructively with those who hold different perspectives.

These critiques highlight the complex dynamics at play as society navigates the integration of new values. While the push towards greater inclusivity, diversity, and environmental consciousness is undoubtedly positive, there is a delicate balance to be struck. The challenge lies in championing these values in a way that remains open to dialogue, respects diverse viewpoints, and fosters unity rather than division.

Navigating this landscape requires a nuanced approach that values empathy and understanding, even in the face of disagreement. By acknowledging the potential pitfalls of becoming too dogmatic or intolerant in the pursuit of progressive values, society can work towards a more inclusive and harmonious future that truly embodies the ideals of the “White Revolution.”

Balancing Traditional and New Values

The evolution of societal norms and values in the wake of the “White Revolution” and the post-pandemic world does not necessitate the wholesale abandonment of traditional values. Instead, it calls for a discerning approach that integrates the best of both new and traditional perspectives. This nuanced integration acknowledges the enduring worth of certain traditional principles, such as respect for elders, the importance of community, and the value of hard work, while also embracing contemporary values of inclusivity, diversity, and environmental stewardship.

The process of integrating these values, however, must be approached with caution, mindful of the lessons from history. Historical examples, such as the Cultural Revolution and other authoritarian-led reforms, serve as stark reminders of the potential for societal upheaval when attempts are made to forcibly erase traditional values and impose new ideologies. These events highlight the risks of extreme and uncompromising approaches to societal change, which can lead to division, loss of cultural heritage, and widespread suffering.

The challenge, then, lies in identifying and retaining traditional values that contribute positively to the fabric of society, while critically re-evaluating those that may conflict with contemporary understandings of justice, equality, and sustainability. This balanced approach involves a collective reflection on the lessons of the past, including both the achievements and the missteps, to avoid repeating mistakes that led to unnecessary strife and division.

By fostering a society that respects its heritage and traditions while being adaptable and responsive to the evolving needs and insights of the present, we can create a sense of belonging and continuity. Such a society is better equipped to weave together the strengths of both traditional and emerging values, creating a rich tapestry that honors the past while paving the way for a future that is inclusive, compassionate, and sustainable. This mindful integration of values is crucial for navigating the complexities of the modern world, ensuring that progress respects valuable cultural and historical legacies.

The Post-Pandemic World

The dialogue surrounding Toshio Okada’s “White Revolution” and the subsequent societal shifts in the post-pandemic world underscores a significant period of transformation and reevaluation of values. As society grapples with integrating new paradigms of inclusivity, diversity, environmental stewardship, and empathy, the lessons from the past, including both the world wars and historical attempts at radical societal change, serve as crucial guideposts. These lessons remind us of the importance of balancing the embrace of new values with a respect for beneficial traditional principles, avoiding the pitfalls of divisiveness and intolerance.

The post-pandemic era, much like the period following the world wars, presents an opportunity for significant positive change. It calls for a society that is more resilient, compassionate, and sustainable, one that values the well-being of all its members and the planet. However, this transformation is not without its challenges. The potential for hypersensitivity, inward focus, and the loss of constructive dialogue are real concerns that require careful navigation.

As we move forward, the true strength of society will be measured not by its ability to enforce uniformity but by its capacity to embrace diversity, foster empathy, and engage in open and respectful discourse. The “White Revolution,” with its emphasis on cleaning away the “dirty” aspects of our past and present, invites us to envision a future that cherishes beauty in its broadest sense — the beauty of a world that honors both new and traditional values in building a more inclusive, just, and sustainable global community.

In this light, the post-pandemic world’s emerging values, while inspired by the “White Revolution,” are not about discarding the past but rather about learning from it and moving forward with a more integrated and holistic approach to societal development. This journey, marked by both its challenges and its promise, invites each of us to contribute to shaping a world that reflects our highest aspirations for inclusivity, understanding, and mutual respect.

Image by NoName_13

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Tom Yonashiro
Tom Yonashiro

Written by Tom Yonashiro

Ph.D. in Philosophy & Religion, seasoned in IT & cybersecurity marketing. A lay philosopher, I find awe in the pursuit of knowledge through writing.

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